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We will take a little time to know about the A & F:

The company uses ”brand representatives”, now called ”models”, for store customer service. The models had been required to buy and wear A&F apparel, but following a company settlement with

California state labor regulators may now wear any no-logo clothing as long as it corresponds with the season. The California settlement also provided $2.2 million to reimburse former employees for their

forced purchases of company-branded clothing. An ”Impact Team” was created in 2004 to control merchandise within each store and maintain company standards; ”visual managers” are responsible for

forms, lighting, photo marketing, fragrance presentations and to ensure models comply with the ”look policy”.

Lawsuits have been filed against the company due to alleged discriminatory employment practices. In 2004, in Gonzalez v. Abercrombie & Fitch Stores (see ”Legal issues” and ”Controversy and Criticism”

below), the company was sued for giving desirable positions to white applicants, to the exclusion of minorities.

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